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JAKARTA: West Java Batik Foundation (YBJB) strengthen the promotion and marketing of distinctive products Priangan batik exhibition which was followed by at least 50 representatives of craftsmen.

Batik-batik typical of West Java, such as from Cirebon, Subang, Bandung, Garut, Ciamis, Indramayu, Tasikmalaya and Bogor displayed in the exhibition which runs from today until August 27.

YBJB Chairman Sendy Dede Yusuf said during the two years this has been done related to the development agenda of people's economy, especially in the batik industry in West Java.

"Promotion and marketing is one thing that is important for artisans
batik, because o all SMEs able to sell his batik through outlets or open show room. Product quality and design especially for the West Javanese batik can compete with products from other regions of batik, "he said, in opening the West Javanese Batik Exhibition, today.

Agenda for this exhibition is expected to broaden and strengthen the promotion of products West Javanese batik which has a rich motifs and designs. In early August, YBJB took Factory Outlet (FOR) opened Runway Citta Jabar Batik on Jalan Dago, Bandung as marketing tools for batik, which is closer to the world of fashion / fashion.

Minister of Industry M.S. Hidayat said in his speech in West Java is the batik-producing potential of having hundreds or even thousands of diverse design styles. Government, continued Hidayat, continues to support the batik industry, including preparing promotional tool that can be used free of charge at Plasa exhibition Seara
Industry.

Especially for the participation of Indonesian Batik Foundation since 2007, said Hidayat, has become the prime event with the highest retail sales turnover, reached Rp1, 7 billion during the four day exhibition. At this year's most tidaka prepared three times in both events worked out by the Indonesian Batik Foundation. (Bass)

source: Bisnis Indonesia
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